Marketing your sculpture
I recently had an email sent to me in my role as editor of our sculpture magazine, SculpturesPacific. I was asked how had I managed to make a living as a sculptor, and would I have any advice?
I do get these letters quite often.
Making a living as a sculptor is all about marketing. Fortunately for all of us, we now have the internet and it seems to be the best place to present your art. Careful collection of contacts and the ability to make good long lasting relationships around the world using the internet is a powerful tool. Accumulating these contacts needs to be carefully done. There is utterly no sense sending information about your work unless it’s going to be looked at, so do research those you wish to inform. Start with your current clients and friends. Design a methodical sales and PR program. Stick with it, changing it as needed.
As well consider applying to be put on municipal public art call lists, and search out free public art mailing lists. This gives you the opportunity to scope out which opportunities are appropriate for you and your style. Generally these opportunities are presented as RFP’s or RFQ’s (requests for proposals and requests for qualifications).
People who are interested in you work when you present it on Facebook and LinkedIn are likely contacts for you to follow up on. These and other social media platforms present unlimited opportunity for making valuable contacts.
And of course you need a professional web site. This is often your first opportunity to present yourself, so don’t blow it. Have a really professional website. Don’t do it yourself, get a designer who knows what they are doing. Check out a lot of other websites and show your designer the ones you like. I use my website as a portfolio and can show it anywhere there is a computer or a smart phone, though mostly I send people to it.
Everything I have just written about would seem self evident and common sense, but it never hurts to review your approach. All it takes is lots and lots of work.
It seems to me after 40 years as a professional sculptor, that it is tenacious and persistent marketing which yields results. There are no shortcuts unless you happen to be at the right place at the right time. And that’s never happened to me.
To read more about Jock and his work, check out these websites:
SculpturesPacific Magazine: www.sculpturespacific.com (our sculpture magazine)
About Sculpture, my blog: https://artisjock.wordpress.com